How Burberry executed one of the most successful brand identity transformations of all time... and how your business can too
![Burberry (1856 est.) -164 years old or phoenix in the digital world? - Digital Innovation and Transformation Burberry (1856 est.) -164 years old or phoenix in the digital world? - Digital Innovation and Transformation](https://d3.harvard.edu/platform-digit/wp-content/uploads/sites/2/2020/02/timeline.jpg)
Burberry (1856 est.) -164 years old or phoenix in the digital world? - Digital Innovation and Transformation
![How Burberry Embraced Digital and Transformed Into a Leading Luxury Brand - Technology - Webflow Ecommerce Website Template How Burberry Embraced Digital and Transformed Into a Leading Luxury Brand - Technology - Webflow Ecommerce Website Template](https://uploads-ssl.webflow.com/60785c1538473c7782cd0cf3/607ef5accdecbb0aee3eeaac_Digital-transformation-infographic1.png)
How Burberry Embraced Digital and Transformed Into a Leading Luxury Brand - Technology - Webflow Ecommerce Website Template
![An image of Burberry's relational actors and collaborations (Adapted... | Download Scientific Diagram An image of Burberry's relational actors and collaborations (Adapted... | Download Scientific Diagram](https://www.researchgate.net/publication/341145575/figure/fig1/AS:958731697278976@1605590857143/An-image-of-Burberrys-relational-actors-and-collaborations-Adapted-from-De-Wit-Mayer.jpg)